TIM ABSHIRE > Director

JETBLUE: We took cold New Yorkers from Jamaica Queens, and gave them warm vacations to Jamaica, the island.

— 7 hidden cameras were secretly set up in the dark on the morning of the event

— Tim orchestrated all of their moves, awarding participants vacations to Jamaica

ALLY BANK: We secretly took over a grocery store in Brooklyn, packed in 6 hidden cameras, and let the games begin.

— real employees, real customers, real reactions

— actor played the line cutter and followed Tim’s directions live through a wireless earpiece

— crazy fun

 
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FEBREZE: We found people who suffered from being “Noseblind” and helped families break the news.

— real family members finding extreme ways to let their loved ones know they can no longer smell their own stinkiness

— hidden cameras, building camera operators into walls

— awesome results

 
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GOOGLE: Celebrating features through a user generated experience.

— Google Translate and Voice Recognition working for real in real life situations

— real roommates in one ad and real brothers in another

— campaign won Gold Lions at Cannes

HONEY BUNCHES OF OATS: We dropped in on 16 real families to find out what they really thought about breakfast.

— everyone tried the cereal for the first time on camera

— Tim interviewed everyone in their homes, where they eat breakfast

— it was an adventure for everyone involved

 
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PAPA GINO’S: New England Patriots famed star Tedy Bruschi pranked his real unknowing fans in Boston.

— Tedy pretended to be a prerecorded voice in a stand up cardboard cutout, until his messages became customized to each customer

— Tedy sat down with all of the surprised fans and ate pizza with everyone